Regulators Send a Message Against New Online IDs.
Dec 2
Written By Guest User
The United Kingdom's Information Commissioner’s Office sent a clear message to Google and other companies developing online identifiers to replace third-party cookies: tracking users without their consent via cookies by another name isn’t going to fly.
In a blog post, ICO explicitly called its message a “warning” ordering companies to “comply with data protection law and stop the excessive collection and use of people’s data.”
This is one of our core convictions at Reklaim: A new identifier will not solve privacy problems for either businesses or consumers on the road to a consent-based digital economy.
Rather, businesses will need to change the way they interact with consumers, consistently asking them for consent for targeted advertising and other data-driven applications.
What We’re Reading
- GoDaddy security breach exposes WordPress users’ data.
- Consumers’ data privacy is an inalienable right.
- European Parliament cracks down on targeted advertising.
Take back what’s yours and share the news:
Download the Reklaim App
Follow us on:
privacyconsumerconsumerprivacysecuritytechdatadataprivacycookiesconsumerdataprivacyinvasionofprivacydatacollectiongoogleprivacy concernadtechfacebookadvertisinggodaddygodaddy data leakgodaddy data breachtargeted advertising
Previous\ \ Previous\ Your Favorite Beer Company is Now a Data Company Next\ \ Next\ \ Use TikTok? The Company May Owe You Money