DRIVE HOLIDAY RESULTS WITH REKLAIM’S PRIVACY-compliant SHOPPER & SPI SEGMENTS.
Aug 15
Written By Marla Baum
End 2025 Strong With Holiday & SPI Segments That Deliver Results - Compliantly
Activate Reklaim’s opted-in, privacy-compliant audiences across CTV, OLV, Display, and YouTube to reach shoppers and high-value consumers this season. From holiday buyers to SPI audiences, Reklaim brings privacy, purpose, and performance together—on every screen.
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Download Full Segment List Here
Holiday Segments
Reach Shoppers When It Matters Most
Capture Q4’s biggest retail moments with Reklaim’s zero-party, high-intent audiences built for seasonal performance. These segments help you engage shoppers at every stage - from discovery to purchase.
🛍️ Black Friday & Cyber Monday
Think: Deal Seekers, Retail App Users, High-Intent Online Shoppers
Pro Tip: Layer these with Tech or Apparel segments for precision targeting.
🎄 Holiday & Gift Shoppers
Think: Holiday Enthusiasts, Gift Givers, Family Planners, Early Shoppers
Pro Tip: Activate across CTV to capture high engagement during premium holiday programming.
💄 Beauty, Fashion, Home & Tech Shoppers
Think: Apparel, accessories, beauty, wellness, home décor, smart devices, and luxury gifts.
Pro Tip: Layer contextual segments like Beauty, Fashion & Home Décor with SPI Financial or Lifestyle data to boost precision and drive higher engagement among style-conscious, high-value shoppers.
SPI Segments (Sensitive Personal Information)
Where Privacy Meets Purpose
Reklaim’s SPI offering enables privacy-safe targeting of self-identified audiences across categories that matter - from DE&I and health to finance and advocacy. It’s a smarter, more responsible way to align brand values with performance outcomes.
🌍 Ethnicity SPI- Reach diverse, multicultural audiences.
Pro Tip: Combine with seasonal creative to drive authentic, inclusive engagement.
💸 Financial SPI- Connect with high-net-worth and financially savvy consumers.
Pro Tip: Layer with holiday segments to reach premium shoppers.
💚 Cannabis SPI- Engage lifestyle and wellness-focused consumers responsibly.
Pro Tip: Pair with Health SPI or Wellness Shoppers to reach audiences embracing holistic living.
💊 Health SPI - Reach audiences focused on holistic, mental, and preventive care.
Pro Tip: Combine with Wellness or Lifestyle segments for high-relevance campaign alignment.
⚖️ Political SPI- Drive advocacy and awareness among engaged voter segments.
Pro Tip: Activate for cause-driven or issue-based messaging with privacy at the core.
🗂️ Plan Smarter for the Season Ahead
Combine Reklaim’s Holiday and SPI segments to maximize reach, relevance, and compliance. Build campaigns that perform today - and set the foundation for 2026.
👉 Download Full Segment List Here
privacyconsumerdataconsumerdataprivacydatadataprivacyconsumerprivacydatacollectionSPIMulticulturalDiversityIncusionzeropartydataYoutubeCTVprogrammaticopt-in audiencesprogrammatic audience targetingQ3 campaign audiencesCTV marketing audiencessocial media ad segmentsdigital campaign planningQ3 marketingPride Monthback-to-school campaignslive sports marketingmusic festival audiencesLGBTQ+ targeting
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